Shopping sustainable means different things for everyone, and there is no wrong way. The key to making the right steps in how you shop is to take it one step at a time. No one is perfect and there are millions of different ways to put more thought into the purchases made. Whether shopping sustainably to you means only buying from thrift stores, only purchasing clothes you absolutely need or buying products from brands you know are ethically sourced; these are all great ways to do your part!
According to Google (like literally the first thing that pops up in the “Google definitions”), “sustainable shopping is your chance to support what is important to you and avoid products and services that do not align with your beliefs.” With that “textbook” definition, it is clear that shopping sustainable can be however seems right for your morals.
I am going to start a series featuring brands that are putting an effort into sustainably made clothing, first starting with Reformation. They are arguably one of the hippest fashion brands, their clothes are made for everyday wear, and are more feminine in nature. They take on a holistic view of sustainability, making eco-friendly choices related to water input, energy input, land use, eco-toxicity, greenhouse gas emissions, human toxicity, availability, and price put into the making of their products. Reformation pays special attention to what fibers they use. Their goal is to either use fibers that are almost all-natural or recycled fibers, or fibers that are plant-based.
For more information on the type of fabric these use, and their overall goals look here https://www.thereformation.com/pages/our-stuff.
I like their clothes, but they do not always fit well. It definitely takes some hunting to find clothes that I feel comfortable in. Their clothing consists of light dresses, and chic jeans. Most of there clothes are made to fit the standard model body. They do say they have made a petite line for people below 5’2, but I have never ordered any of these clothes. I am 5”3, an inch too tall!!!
They also have a “line” with Patagonia, which includes cute and sustainable outwear.https://www.thereformation.com/categories/patagonia